BVLGARI IT HAS BEEN EMPHASIZED BY THE ROMAN CHARISM WITH IDENTITY OF STYLE AND SENSITIVITY. IN THE NEW SEASON, THE SUPERMODEL BECAME THE FACE OF THE BRAND LILY OLDRIDGEPRINTED BY LEGENDARY PHOTOGRAPHER MARIO TESTINO.
Lily Aldridge beautifully personifies the Bulgari muse - her Mediterranean-loving sunlit Mediterranean beauty is able to express the essence of the new collection. And Mario Testino brought his sharp eyes to the shooting. As a result, Lily and Mario perfectly expressed the audacity of the Roman jewelers - the quality that elevated Bulgari aesthetics to the top of the Olympus jewelry. The Larger than Life campaign contains all Bulgari code. This is a way of life - daring, colorful, "molto but non troppo" (a lot, but not too much). We managed to talk with Lily about how the shooting went in Rome.
How do you feel about becoming Bulgari brand ambassador?
Lily Aldridge: Bulgari has earned the status of a jeweler of the stars, and I am proud to be one of them in this magnificent constellation. In a way, I have always been the ambassador of Bulgari. This brand cannot be confused with any other. Like real Italians, they fill the world with joy and vitality. I really hope that I will be able to maintain this spirit. Do not limit yourself to anything, enjoy luxury, take everything from life ... Bulgari lives in a big way - or not at all. This is extravagance and courage, the desire for individuality and uniqueness, for a bright, full life.
Do you like shooting in Rome?
Lily Aldridge: Loved it! In Rome, like nowhere else, you can feel the same lifestyle: secular society, maximum energy, luxury and many pleasant things. Italians are very emotional, and it’s contagious - it’s impossible not to give in to their love of life!
You have Italian roots too?
Lily Aldridge: Yes, on the maternal side, I am Italian. And, I must admit, I appreciate my roots, which unite me with Bulgari. On the one hand, jewelry is something very personal, and on the other hand, they give you incredible emotions. Italy, especially Rome, is both a little secret and a huge source of strength.
How did you work with Mario Testino?
Lily Aldridge: Mario helped me feel beautiful. Filming with him was not only an honor for me, but also a pleasure - we always have a great time. He can infect the whole team with energy. In these photographs, he saw me from an unusual angle and was able to reveal some of my secrets. This is a very pleasant feeling.
Do you like jewelry yourself?
Lily Aldridge: And how! The choice of jewelry is my favorite moment of gathering before the party or just before leaving the house. Jewelry can completely transform the image. For example, sometimes I put on my favorite jeans and a white shirt a couple of sizes larger - but I emphasize them with some unusual earrings or a necklace. So I combine luxury and convenience.
Do you have a favorite item from the Bulgari collections?
Lily Aldridge: B.zero1 ring from three different types of gold. A true masterpiece! And I'm crazy about the Serpenti collection. I think she perfectly emphasizes female attractiveness. Having put on something from Serpenti, you immediately enter the game - but you don’t know whether you will become a seductress or a victim.
What is your favorite gem?
Lily Aldridge: Emeralds, sapphires, diamonds, diamonds ... I love them all! Perhaps the strongest emeralds. Extraneous inclusions often occur in them - they are imperfect, and from this they become even more beautiful. But each stone has its own personality and its own energy - in this they are similar to women.
What have you learned during your modeling career?
Lily Aldridge: The work of the model seems very individualistic to many. But during my career, I learned a lot about female friendships. I realized that the main thing is to always support each other. When I manage to please my loved ones, I myself rejoice even more. I hope that the whole world will learn to unite and change for the better.
