Text: Dariga Masenova THE ACTUAL IMAGE IN THE JAZZ STYLE IS IMPOSSIBLE WITHOUT COMPETITIVE FISHING OR Flickering GOLDEN OR SILVER SILK SILK GLOSS. IN THE “THRESHING 1920s” THE STOCKINGS WAS AN INTEGRAL ATTRIBUTE OF FASHIONS. TODAY WOMEN'S BEAUTY SINGLES BY WOLFORD COMPANY, IN THE SPRING COLLECTION THERE IS A LOT OF ELEMENTS OF THE ERA OF JAZZ.
In the peak of the Art Nouveau era, young people of the early 20th century strove for freedom, independence and unbridled fun. Under the dissatisfied glances of the older generation, the girls became more and more exposed, revealing tanned arms and legs. However, it was still considered the height of indecency to go out with bare legs. Therefore, they put on stockings made of shiny flesh-colored silk. Imitation of bare feet was in fashion. And in order to achieve the desired effect and make stockings more matte, a loose powder was applied on top, dimming the shine and literally dissolving the silk visually!
Squealing fashion, as well as the degree of skill, was tucking stockings just above the knee. A striking example of this image was the legendary Darling (Marilyn Monroe) from the cult tape "Only girls in jazz." Remember how expertly she laid a miniature flask with banned alcohol for tucked up stockings in this way? By the way, this way of wearing not only helped girls easier to dance, but also added sexuality to the image. Women knew that their bare legs were a symbol of lust. And so carefully kneeled, trying to give them a natural pink tint. By the way, only a few women knew how to stylishly and competently tuck stockings.
However, to those who succeeded, success in society was guaranteed! Over time, the 20s continue to inspire designers, filmmakers and photographers to create images in the style of "Jazz". Brands like Chantal Thomass, Thierry Mugler, Lanvin, Vivienne Westwood, Karl Lagerfeld, Kenzo and Valentino are starting to use hosiery.
And who, if not Wolford, delivers his most beautiful tights and stockings to designer shows! The famous Austrian brand Wolford has been helping women change their image for more than 60 years with stylish, high-quality and memorable premium products. Unusually sexy handmade stockings and tights have long been the hallmark of the company, which today also presents seasonal collections of clothes, underwear and swimwear.
Masterfully combining styles and trends, brand founders Reynold Wolf and Walter Palmers guessed the moods and needs of women. Over the years, Wolford has been playing with stocking colors, textures, drawings and decor elements. The materials used by the company help to make women's hips and waist slimmer, emphasize advantages and smooth out flaws.
Wolford also solved many of the aesthetic problems women faced in the 1920s. For example, the brand, the first on the market, introduced stockings and pantyhose, resistant to puffs, and the first stockings with elastic rubber, finally freeing women from rare garters. In addition, Wolford invented the first bodysuit without side seams and Kentris fiber (bicomponent polyamide fiber) for thin elastic tights.
Thanks to the marketing genius of the brand’s founders, the hosiery industry has flourished. Wolford was the first to use DuPont's new invention - nylon, with its "strength of steel and thinness of the web." The fashion world did not yet know the material is stronger and more elastic, therefore Wolford nylon stockings and tights instantly became a "bestseller"! In 2014, Woldord never ceases to amaze fans. The collection of stockings and tights is filled with bright elements - crystals, gold spikes. Lame type fabric (a type of brocade fabric with thin metal threads) is actively used. Natural tones are combined with unexpected decor elements.
In addition, this spring the company introduces a trend in red and purple colors for tights and stockings. Tulle plays an important role in supporting the sexual image. An extensive collection of stockings picks up the theme of jazz and offers drawings in the form of bows, cages and crystal deco patterns in the art deco style. The expressiveness of the patterns is emphasized by coquettish lace in vintage style and exquisite Chantilly lace on stockings.
Wolford is often referred to as the Rolls Royce Among Stockings. Perhaps this is just a coincidence, but it has two key elements of the most stylish time of the jazz era: stockings tucked up according to the latest fashion and a black Rolls Royce flying fast at a party in Long Island.
