To demonstrate the Karl Lagerfeld ready-to-wear collection for the spring-summer 2017 season, bold images were used against a pure white background.
In his advertising campaign, Karl Lagerfeld plays with contrasts, conveying the metamorphoses of modern man from the Lolita pop image to cyber punk. Through bold colors and a combination of black and white, close-ups and vibrant scenes, the campaign highlights explosive combinations of the collection, which at the same time embodies femininity and ultra-modernity.
And the delicate and daring dress of dark blue silk crepe and lace is combined with the comfort of an embroidered tweed jacket, whose motif echoes the image of the electronic board. Satin lace on a light satin crepe suit is revealed under a knitted cardigan, and a coat of white silk with a yellowish tint and lace hide a black shirt, combined with suede battilions decorated with special clasps.
The images combine vibrant details and a cluster of high-quality jewelry. The hypnotic silk jacket is decorated with a cross-shaped chain and a necklace in white or yellow gold, diamonds and a multicolor artificially grown pearl, as well as rings and earrings in white gold and diamonds from the collections of Plume de CHANEL, Sous le signe du Lion, Camélia and Ruban. The high-tech aesthetics of the two J12 watches, framed by a white case, complete the look.
A collection of accessories, a leather jacket with a BOY CHANEL bag, appears here again in a perforated white leather version. A waist bag comes in dissonance with an ensemble of a multi-color tweed jacket and a skirt with a yellow crepe de chine blouse.
The booties for this digital Amazon are booties or ballet shoes, flirting with the details.
Inventive and naughty - this is the advertising campaign of the spring-summer 2017 collection, saturated with the energy of the Data Center Chanel show and the free spirit of House of CHANEL, always striving for the future.
