Etihad Airways, UAE carrier, has announced the launch of its “Runway to Runway” loyalty program, which was specifically designed to support the fashion community’s flights throughout New York Fashion Week.
Since 2016, Etihad Airways has been collaborating with IMG to develop membership programs that provide interested parties with specialized travel benefits.
Members of Runway to Runway will be entitled to discount flights, discounts on other services, special corporate rates for business trips, discount rates for transportation of goods and travel for photo shoots abroad or for business purposes.
Patrick Pearce, vice president of sponsorship programs at Etihad Airways, said: “Tribute to Etihad Airways fashion has taken it one step further with the launch of Runway to Runway, which offers clear benefits for our friends in the fashion world.”
“Last year, Etihad Airways became the first international airline to engage and start supporting fashion professionals. Very few industry representatives travel as much as in the fashion industry, spending tens of millions annually. Etihad Airways is a brand that is ideally suited for the glamorous industry, ambitious, innovative and outstanding - all these characteristics reflect Etihad's world-renowned service and hospitality, ”he added.
Program members will receive additional benefits according to their Etihad Guest level. The holder of the "Golden Status" will be available only by invitation. The option is available for international fashion editors, designers, models, photographers, stylists, bloggers, executives and other industry representatives. “Golden Status” gives owners access to the lounge (with the ability to take one guest with them), an additional 20 kg of luggage, priority during boarding and registration, as well as Wi-Fi on board.
Members of the fashion industry can apply for “Silver Status” at Etihad.com/fashion. This will also allow them to be in the lounge and carry an additional 10 kg in their luggage.
Guest status is open to all fashion lovers. It allows you to receive fashion news, exclusive access to partner promotions and invitations to special events, including shows as part of Fashion Week in New York, London, Milan, Mumbai and Sydney.
As part of an international agreement with IMG, Etihad Airways supports 17 fashion events worldwide annually, including The Shows, London Fashion Week, Milan Fashion Week, Mercedes-Benz Fashion Week Berlin, Lakmé Fashion Week (Mumbai), Mercedes-Benz Fashion Week Australia and MADE in New York and Berlin.
To promote the new program, Etihad Airways will host a dinner for fashion designers, editors and industry leaders with Nicole Kidman and Lauren Santo Domingo. All guests will be granted Golden Status and Runway to Runway memberships with a free business class flight to Abu Dhabi.
Dinner is also timed to coincide with the upcoming partnership between Moda Operandi and Etihad Airways, which will invite selected Moda Operandi designers to Abu Dhabi to support professionals in the key international fashion market.
