Taxi operator Careem from the United Arab Emirates has announced plans to hire 20,000 women drivers.
In honor of International Women's Day, the UAE taxi operator Careem announced plans to hire about 20,000 female drivers in 13 countries in the Middle East over the next two years to meet growing demand. Careem now has 500 employees driving cars in the UAE, Egypt, Pakistan, Jordan, Morocco, Lebanon and Palestine.
“We understand that so far we have focused all our efforts primarily on attracting and servicing male drivers. It's time for us and the entire industry to“ wake up, ”said Mudasir Sheikh, co-founder and CEO of the company.
“This is not only a moral obligation, but also a great opportunity to develop our business with the help of women and give them the economic opportunity to succeed. Women are often the main breadwinners and are looking for alternative, flexible ways to support their families,” he said.
After Saudi Arabia announced in September that women would be allowed to drive, Careem received more than 2,000 women in Riyadh, Jeddah and Dammam. In Jeddah, the operator has a call center in which only women work. A training center for women with special training materials and female trainers will also open in Saudi Arabia.
The company added that in light of the instability, more reliable precautions will be put in place in some areas of the region to ensure the safety of female drivers.
